Step into Tomorrow with the HUAWEI Pura 70 Series: The Smartphone That’s Redefining Photography

The HUAWEI Pura 70 Series has arrived, fusing stunning design with breakthrough features, ready to set the new gold standard in smartphones.

The HUAWEI Pura 70 Series has arrived, fusing stunning design with breakthrough features, ready to set the new gold standard in smartphones.

Published Jun 10, 2024


The HUAWEI Pura 70 Series has arrived, fusing stunning design with breakthrough features, ready to set the new gold standard in smartphones. This latest release, particularly noteworthy in the South African market, which has embraced the new Pura 70 Series since its local launch last week with great enthusiasm, has already earned accolades for its groundbreaking features.

The HUAWEI Pura 70 Ultra has secured the number one position in DXOMARK's smartphone camera rankings, affirming its superior imaging capabilities. As the newest addition to HUAWEI’s flagship lineup, the HUAWEI Pura 70 Series is set to redefine user expectations with its Fashion Forward design and unparalleled performance.

Revolutionary Cameras: Capturing Life in Every Detail

At the heart of the HUAWEI Pura 70 Series is its Ultra Lighting XMAGE Camera, which sets a new standard for smartphone photography. This camera system features a 1/1.3-inch sensor and an industry-leading F1.4 aperture, allowing for exceptional light intake and detail capture, even in low-light conditions. The high-precision sliding motor enhances focus accuracy by 100%, while improved anti-shake technology increases stability by 91%, ensuring crisp and clear images even in dynamic scenarios.

One of the standout features is the Ultra Speed Snapshot, powered by the HUAWEI XD Motion Engine. This technology captures the perfect moment with remarkable clarity, balancing short and long exposures to freeze both near and distant subjects in their tracks. What the camera does exceptionally well is capture moments in motion. The Ultra Lighting Pop-out Camera on the Pura 70 Ultra, with its 1-inch sensor and F1.6 aperture, captures every detail with stunning clarity, even at speeds up to 300 km/h.

The HUAWEI Pura 70 Pro and Ultra models further enhance photography with a remarkable 5cm minimum focus distance and 35X macro zoom, allowing users to explore and capture the intricate details of their surroundings. The advanced telephoto capabilities provide up to a 200x zoom range, covering a broad spectrum of photographic needs from wide-angle shots to extreme telephoto captures.

Huawei Pura70 Series

Brilliance in Display: The Ultimate Visual Experience

The HUAWEI Pura 70 Series redefines what a smartphone display can offer with its HUAWEI X-True™ Display. This display boasts an ultra-clear resolution of 460 ppi, providing vibrant and accurate colour reproduction, enhancing every visual interaction. The streamlined design features extremely narrow edges and a minimalist frame, creating a sleek, modern, functional, and fashionable aesthetic. The HUAWEI Pura 70 Pro and Ultra models extend this design ethos with subtly curved edges, delivering an immersive visual experience in a phone that is comfortable to hold and use.

With peak brightness levels reaching up to 2500 nits, the HUAWEI Pura 70 Series ensures that screen content remains clear and vivid, even in the brightest outdoor conditions. The display also supports a 1-120Hz LTPO adaptive refresh rate, intelligently adjusting to provide a smooth and energy-efficient viewing experience.

Technical Excellence: Performance and User Experience

Under the hood, the HUAWEI Pura 70 Series offers a perfect balance of power, efficiency, and sleek design. The Huawei Pura 70, with a slim profile of 7.95mm, houses a robust 4900mAh battery that supports 66W wired and 50W wireless HUAWEI SuperCharge. The HUAWEI Pura 70 Pro and Ultra models, slightly thicker at 8.4mm, pack larger batteries of 5050mAh and 5200mAh, respectively, supporting rapid 100W wired and 80W wireless HUAWEI SuperCharge.

The HUAWEI Pura 70 Series also incorporates intelligent call noise cancellation, using advanced voiceprint extraction and AI environmental noise reduction to ensure clear and private conversations. This feature allows users to enjoy uninterrupted communication, even in noisy environments.

The integration of EMUI 14.2 brings many features that enhance the user experience. The operating system supports dynamic interactive themes, smart gesture controls, and comprehensive privacy protections. The Ark Engine ensures smooth and responsive performance, optimising software and hardware interactions for a seamless experience.

Fashion Forward: A Statement of Style and Sophistication

The HUAWEI Pura 70 Ultra excels in technical specifications and makes a bold fashion statement. Inspired by the starry reflections on the River Seine, its Starry Pattern Design captures the essence of elegance and modernity. The delicate embossed texture and vegan leather finish add a luxurious touch, making the device as much a fashion accessory as it is a technological marvel. It is available in sophisticated green and classic black.

The new HUAWEI Pura 70 Series represents the pinnacle of smartphone innovation, blending next-generation technology with exquisite design. Whether you're a tech enthusiast or a Fashion Forward individual, the HUAWEI Pura 70 Series delivers a user experience that is both powerful and refined.

Available now starting from R19 999.00 with promotional gifts valued over R7 700.00 on the HUAWEI online store (Ts & Cs apply) and at HUAWEI Authorised Experience Stores, the series is also available in Operator stores starting from R699 on a 36-month plan.

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