Swatch forms US retail partnership
April 7, 2006
Swatch Group, the world's largest watch maker, has agreed to create a chain of US outlets with watch retailer Tourneau to sell timepieces under premium brands, including Omega and Breguet.
The venture would operate under the Tourneau name with stores at luxury outlets in New York, Los Angeles, Las Vegas and Orlando, the Swiss firm said yesterday. Shop leases had not yet been secured.
Swatch is spending more in the US to market Omega, its biggest brand by revenue, in an effort to take on Rolex, the US's largest premium watch brand. - Bloomberg, Geneva
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