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Pick n Pay denies Shoprite's largest supermarket claim  Comments
October 28, 2009

By Florence de Vries


Retailer Pick n Pay has denied a claim made by rival Shoprite that it was now South Africa's largest supermarket group with a 31.67 percent at the end of last month.

Shoprite earlier this week said its market share had grown by 1.6 percent to its highest level yet, giving it the largest share of all supermarket groups in South Africa.

Pick n Pay wrote these claims off as “hogwash” adding that research firm Nielsens have backed Pick n Pay’s figures which were released last week at the group’s interim results presentation.

Nielsen’s research shows Pick `n Pay had increased its market share over the year to August by 0.4 percent.

“The numbers quoted by Nielsen substantiate the fact that Pick n Pay is South Africa’s largest supermarket chain,” the group said in a statement on Wednesday morning.

A presentation made by Pick n Pay chief executive Nick Badminton showed Pick n Pay owned 33.9 percent of the market while Shoprite had 29 percent.

Spar had 25.3 percent market share while Woolworths had 11 percent.


The numbers quoted by Pick n Pay at its presentation includes Boxer and excludes Score (a discontinued operation) for Pick n Pay and includes OK Foods (Sentra conversions) and Usave for Shoprite/Checkers for the year annual ending August 2009.

Pick n Pay said that if Score stores were included, the total the market share would have been 34.6 percent for the same 12-month period.

The comparable market share figures for September shows Pick n Pay including Boxer 33.3 percent and including Score 33.5 percent while Shoprite held 30.8 percent of the market altogether.

Ultimately, however, Pick n Pay does maintain that profitable market share is more important than market share in isolation.

Badminton said: “We do not wish to engage in a debate on market share in the media with Shoprite but will rely on Nielsens, from where we both derive our statistics, to provide empirical information. These figures speak for themselves.”

Showing page 1 of 1 comment pages, 9 total comments
14 Weeks ago Shoprite or Pick n Pay wrote :
Well who cares. Who offers the biggest savings to customers. I think Shoprite. PNP's n prices are just off the wall really. Now thats the data I want to hear about.
14 Weeks ago Matamela Dorothy Mathelemusa wrote :
This shops must compete about sponsoring the poor and disabled. Their competion must be again on specials and low pricing. All we woluld like to hear will be their offering to the people because we are buying from them everyday. Their prices are always going up so what? I just can't wait for some big competators to show up and join the competition so that their prices might go down and these noise will be low a bit. Matamela Dorothy Mathelemusa
14 Weeks ago A-Bullet wrote :
Does this mean that Pick 'n Pay will get free passage to heaven.
14 Weeks ago I\'m Bigger Than You!!! wrote :
I'm bigger than you.....No, I'm bigger than you.....hahahaha!!!!! Who's fanning these flames of disagreement, Julius? The "I'm bigger than you" argument belongs in a schoolyard, why don't PnP's head and Shoprites head go into the playground and fight for bragging rights...then we the consumers can also get caught up in the childishness and shoult "fight, fight, fight"!
14 Weeks ago Anonymous wrote :
Let me tell you that Pick n Pay and Shoprite are so cosy with their suppliers that you are paying double the price for non-foods that you should be.
14 Weeks ago Stormy wrote :
To me it is sooo totally irrelevant who has the biggest market share. What is important to me, is who has the better and greater "specials".....myself and quite a few other people I know of, actually now compare prices before they do monthly shopping. Something I would never have dreamed of doing a year ago, but right now when money is so tight, I dont mind wasting a half an hour comparing prices before doing my shopping...
14 Weeks ago Sandra wrote :
This is the business report, if this has nothing to do with your industry then why make a stupid comment that it's not newsworthy.Totally myopic!! This article is VERY useful to any supplier or anyone that does business with retailers.
14 Weeks ago Anonymous wrote :
who cares about about your market share, as long as you still fixing prices by colluding you are nothing but greedy individuals who will stop at nothing to enrich themselves by milking the poor. These two giants should stop this stupid argument because we not interested and also stop anti competitive behaviour.
14 Weeks ago Praggia wrote :
LOL ok so maybe the stiffs at picknpay and shoprite find this newsworthy but trust me the general public could not be bothered. Give us real value for money instead of fattening your own pockets. Even though they may profess to care about the consumer it all boils down to business so they're still looking to make maximum profit off the man in the street.
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